Microsoft Takes the Lead on Expanding Western European Software Market
According to New IDC Software Tracker Release, Western European software market increased 4.6% year over year in constant currencies during the first half of 2016. On-premise software sales grew 0.9% year over year, while software revenue from public cloud services grew 33.2%. As a share of total software, public cloud services went from 11.6% of software in 1H15 to 14.7% in 1H16.
The software market is highly fragmented and the top 10 vendors control less than half of the total market. Among the top vendors, some fared well in 1H16, while others did less well. Microsoft came in first place, boasting a 13.5% market share in 1H16.
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